Interesting Logos We Know. Do We??

There are thousands of Logos which we come across with every day via Internet,Television,Hoardings and through various other Media tools but still we register only few of them. We could recall a brand just by looking at its logo and then we claim ourselves as marketeers of tomorrow with complete brand knowledge. But do you think that LOGOS are just symbols? If yes,then you are mistaken, Logos are much more then that. They provide Brand an Identity. Imagine what we'll be without a name? Can't even think of. Isn't it? So is the case with logos in case of Brands.

From color to shape to size of a Logo represents company's values, culture, characterstics etc. Still if you think that you understand your favorite Brand well enough then just try this:

1. Toblerone: One of my favorite chocolates…!! But trust me I never noticed the brilliant logo while enjoying my bar. You must be thinking what is there to find out as it clearly shows the Swiss Alps? Let me explain…Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.

2. Unilever: In 2005, Unilever decided to change their logo to represent their new theme of vitality. The new logo was also planned to coincide with the 75th anniversary of the company. The new logo tells the story of Unilever and vitality. It brings together 25 different icons representing Unilever and its brands, the idea of vitality and the benefits Unilever brings to consumers.

3. FedEx: You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.

4. Baskin Robbins Logo:  There is the Baskin Robins new logo, in where the BR also creates the number 31 for how many flavors they have. I found it very clever.

5. LG: Logo's interpretation is as follows:

DesignThe circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LG’s symbol represents the world, future, youth, humanity, and technology.
One eye: Goal-oriented, focused, confident.
Upper- right hand space: Intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes.
Colors: LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability.

6. Toyota:In toyota logo,three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.

7. Mercedes Benz: The Mercedes-Benz logo is one of the most famous brands in the world. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.

So guys,hope you find it interesting....

Cheers