Logos: What & Why do we need them?

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red "o" and CocaCola written in flowing red script.

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication or simply in the high street a company's logo is today often synonymous with its trademark or brand.


Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

Why business logos are given such importance?

A business logo represents the company on various public and corporate sectors. Business Logos are very important aspect of the business industry as these logos gives the visual representation of the company and is actively use in marketing and advertising campaign. A well designed and eye-catching business logo is very necessary to attract the clients and make a professional image of the business in the market.

Business logo advantages:


•Business logo is the unique identification of the business. It is the business logo through which the business would be recognize and appreciated in the market. A business company having an innovative business logo would have an edge over other business.



•Business logo provides authenticity and genuineness to a business. The business logo exclusively illustrates the theme of the business it represents.



•Business logo design by graphic designers and up to date software help in building an eye catching logo which contribute in bringing business to the company.



•Business logo also is very important in representing the business on the cyber world. The internet is a huge medium which is being visited by millions of people every day. Most online viewers are attracted to well design business logo and therefore for online marketing business logs are giving the utmost importance.



•Business logo is used in an assortment of activities which includes:



◦Representation of business
◦Marketing ease
◦Online promotion
◦Attracting clients
◦Identification the business
◦Proper business outlooks