What's On Your Mind?

"And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business" - Pamela Anderson

"Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever." - Noam Chomsky

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image." - David Ogilvy

"What"s a brand? A singular idea or concept that you own inside the mind of the prospect." - Al Ries

"A house of brands is like a family, each needs a role and a relationship to others." - Jeffrey Sinclair, Brand Strategist

"Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program." - Timm F Crull, Chairman & CEO of Nestle

"The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand." - Kerry Light, Brand Strategist

"Well-managed brands live on - only bad brand managers die." - George Bull

"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett

"I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans" - John Kay

"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures" - Michael Eisner, CEO Disney

"Brand is the 'f' word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do" - Mark di Soma, Audacity Group
"Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company." - Christopher Betzter

"In a fast-paced world, today's popular brand could be tomorrow's trivia question." - Wayne Calloway, American Industrialist
"A brand name is more than a word. It is the beginning of a conversation." - Lexicon

"Brands are the express checkout for people living their lives at ever increasing speed." - Brandweek

"The three key rules of marketing are brand recognition, brand recognition, brand recognition." - Anon

"We are no doubt in the Great Age of the Brand." - Tom Peters

"A global brand-building strategy is, in reality, a local plan for every market." - Martin Lindstrom, Clicks, Bricks & Brands

"A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product." - Charles R. Pettis Iii, Brand Solutions

"Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end." - Edwin Artzt

"A brand is a set of differentiating promises that link a product to its customers." - Stuart Agres

"Your brand is created out of customer contact and the experience your customers have of you." - Stelios Haji-Ioannou

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." - Daniel J. Boorstin

"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless." - Stephen King

"A business based on brand is, very simply, a business primed for success." - David F. D’Alessandro

"It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." - Harry Beckwith

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." - Scott Talgo

"The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand." - Larry Webber

"To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but rather ask ‘What are the unmet needs that no brand is addressing?" - Janine Keogh

"Ordinary people can spread good and bad information about brands faster than marketers." - Ray Johnson

"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett

"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy