Brand- "Pehchan"`

Heya,

            Being this as my first blog. I would like to start on with something which all of us can relate to.

Sometimes I ask myself that Is it something that we are dealing with brands since we have got matured? Be it possessing a Funskool or GI Joes when I was a kid or buying a pair of Levis or Crocs.The answer to this is negative.

It all started with our birth when our parents named us which in Advertising known as "Brand Name". We all as different products had most of the features and functions common. But our creators tried really hard putting in everything for helping us establish in this market place i.e Society by providing us constant help for developing and enhancing our knowledge and skills. Certain values, beliefs and ideas were inculcated in us to make us better and better. 

What exactly they were trying to do? Actually they wanted to add on certain special features of what we call "USPs" in marketing. Weren’t they're also trying to make their products "Top of the Mind Recall"? We all have been through various incidents and market conditions (good or bad) whether Ups(Boom) or Downs(Depression).Whichever product survives under extreme pressure conditions wins the race. Some of them lose it midway while others fight and survive stays back. With every brand trying to establish and portray himself or herself as better the market has become extremely competitive. Which in turn increases the expectations of the "Brand Managers" from their products and hence the pressure of Placing their products in a right brand category, making sure of a positive "Brand Image”, Aggressive branding and to ensure that these products stay in brand in "Premium Category" rather than looked upon as "Cheap Goods".

Its extremely important to have the exact Brand Communication if you want yourself to be perceived in a way you want market to perceive you.

Towards the end of my first blog I would like to say that we all as products have different Product Life Cycle PLCs and have been through various phases of life but we need to ensure to stay in a "Growth and Maturity" stage so that we can give maximum returns to whom we owe.