Interesting Logos We Know. Do We??

There are thousands of Logos which we come across with every day via Internet,Television,Hoardings and through various other Media tools but still we register only few of them. We could recall a brand just by looking at its logo and then we claim ourselves as marketeers of tomorrow with complete brand knowledge. But do you think that LOGOS are just symbols? If yes,then you are mistaken, Logos are much more then that. They provide Brand an Identity. Imagine what we'll be without a name? Can't even think of. Isn't it? So is the case with logos in case of Brands.

From color to shape to size of a Logo represents company's values, culture, characterstics etc. Still if you think that you understand your favorite Brand well enough then just try this:

1. Toblerone: One of my favorite chocolates…!! But trust me I never noticed the brilliant logo while enjoying my bar. You must be thinking what is there to find out as it clearly shows the Swiss Alps? Let me explain…Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.

2. Unilever: In 2005, Unilever decided to change their logo to represent their new theme of vitality. The new logo was also planned to coincide with the 75th anniversary of the company. The new logo tells the story of Unilever and vitality. It brings together 25 different icons representing Unilever and its brands, the idea of vitality and the benefits Unilever brings to consumers.

3. FedEx: You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.

4. Baskin Robbins Logo:  There is the Baskin Robins new logo, in where the BR also creates the number 31 for how many flavors they have. I found it very clever.

5. LG: Logo's interpretation is as follows:

DesignThe circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LG’s symbol represents the world, future, youth, humanity, and technology.
One eye: Goal-oriented, focused, confident.
Upper- right hand space: Intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes.
Colors: LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability.

6. Toyota:In toyota logo,three elipses depicting the heart of the customer, the heart of the product, and the ever-expanding technological advancements and boundless opportunities that lie ahead.

7. Mercedes Benz: The Mercedes-Benz logo is one of the most famous brands in the world. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.

So guys,hope you find it interesting....

Cheers

Logos: What & Why do we need them?

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the "everyman" icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red "o" and CocaCola written in flowing red script.

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication or simply in the high street a company's logo is today often synonymous with its trademark or brand.


Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

Why business logos are given such importance?

A business logo represents the company on various public and corporate sectors. Business Logos are very important aspect of the business industry as these logos gives the visual representation of the company and is actively use in marketing and advertising campaign. A well designed and eye-catching business logo is very necessary to attract the clients and make a professional image of the business in the market.

Business logo advantages:


•Business logo is the unique identification of the business. It is the business logo through which the business would be recognize and appreciated in the market. A business company having an innovative business logo would have an edge over other business.



•Business logo provides authenticity and genuineness to a business. The business logo exclusively illustrates the theme of the business it represents.



•Business logo design by graphic designers and up to date software help in building an eye catching logo which contribute in bringing business to the company.



•Business logo also is very important in representing the business on the cyber world. The internet is a huge medium which is being visited by millions of people every day. Most online viewers are attracted to well design business logo and therefore for online marketing business logs are giving the utmost importance.



•Business logo is used in an assortment of activities which includes:



◦Representation of business
◦Marketing ease
◦Online promotion
◦Attracting clients
◦Identification the business
◦Proper business outlooks

What's On Your Mind?

"And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business" - Pamela Anderson

"Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever." - Noam Chomsky

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image." - David Ogilvy

"What"s a brand? A singular idea or concept that you own inside the mind of the prospect." - Al Ries

"A house of brands is like a family, each needs a role and a relationship to others." - Jeffrey Sinclair, Brand Strategist

"Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program." - Timm F Crull, Chairman & CEO of Nestle

"The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand." - Kerry Light, Brand Strategist

"Well-managed brands live on - only bad brand managers die." - George Bull

"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett

"I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans" - John Kay

"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures" - Michael Eisner, CEO Disney

"Brand is the 'f' word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do" - Mark di Soma, Audacity Group
"Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company." - Christopher Betzter

"In a fast-paced world, today's popular brand could be tomorrow's trivia question." - Wayne Calloway, American Industrialist
"A brand name is more than a word. It is the beginning of a conversation." - Lexicon

"Brands are the express checkout for people living their lives at ever increasing speed." - Brandweek

"The three key rules of marketing are brand recognition, brand recognition, brand recognition." - Anon

"We are no doubt in the Great Age of the Brand." - Tom Peters

"A global brand-building strategy is, in reality, a local plan for every market." - Martin Lindstrom, Clicks, Bricks & Brands

"A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product." - Charles R. Pettis Iii, Brand Solutions

"Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end." - Edwin Artzt

"A brand is a set of differentiating promises that link a product to its customers." - Stuart Agres

"Your brand is created out of customer contact and the experience your customers have of you." - Stelios Haji-Ioannou

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." - Daniel J. Boorstin

"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless." - Stephen King

"A business based on brand is, very simply, a business primed for success." - David F. D’Alessandro

"It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." - Harry Beckwith

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." - Scott Talgo

"The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand." - Larry Webber

"To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but rather ask ‘What are the unmet needs that no brand is addressing?" - Janine Keogh

"Ordinary people can spread good and bad information about brands faster than marketers." - Ray Johnson

"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett

"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy

A B C of Brands...

After relating a " Brand" to basics of life. Lets get into a bit technical aspect of it and understand how we define "Brand" in a marketing language and build our vocabulary related to the same.

A Brand by definition is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: Customers, Staff, Partners, Investors etc.
Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.

People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation.


Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price - they represent the sum of all valuable qualities of a product to the consumer.

In my next view we'll be discussing what experts think and say about "Brand".

Brand- "Pehchan"`

Heya,

            Being this as my first blog. I would like to start on with something which all of us can relate to.

Sometimes I ask myself that Is it something that we are dealing with brands since we have got matured? Be it possessing a Funskool or GI Joes when I was a kid or buying a pair of Levis or Crocs.The answer to this is negative.

It all started with our birth when our parents named us which in Advertising known as "Brand Name". We all as different products had most of the features and functions common. But our creators tried really hard putting in everything for helping us establish in this market place i.e Society by providing us constant help for developing and enhancing our knowledge and skills. Certain values, beliefs and ideas were inculcated in us to make us better and better. 

What exactly they were trying to do? Actually they wanted to add on certain special features of what we call "USPs" in marketing. Weren’t they're also trying to make their products "Top of the Mind Recall"? We all have been through various incidents and market conditions (good or bad) whether Ups(Boom) or Downs(Depression).Whichever product survives under extreme pressure conditions wins the race. Some of them lose it midway while others fight and survive stays back. With every brand trying to establish and portray himself or herself as better the market has become extremely competitive. Which in turn increases the expectations of the "Brand Managers" from their products and hence the pressure of Placing their products in a right brand category, making sure of a positive "Brand Image”, Aggressive branding and to ensure that these products stay in brand in "Premium Category" rather than looked upon as "Cheap Goods".

Its extremely important to have the exact Brand Communication if you want yourself to be perceived in a way you want market to perceive you.

Towards the end of my first blog I would like to say that we all as products have different Product Life Cycle PLCs and have been through various phases of life but we need to ensure to stay in a "Growth and Maturity" stage so that we can give maximum returns to whom we owe.